TastyUrban raises €6.5 million Series A Funding from IBB Ventures plus new and existing investors to create the largest digital-first restaurant franchise.
IBB Ventures leads the Series A Round with participation from Fulcrum Global Capital Fund, Monte Carlo Capital, and existing investors Earlybird-X and Cardumen Capital
TastyUrban founders bring in-depth experience from food delivery, retail and mobility services
Funding drives the development and deployment of the company’s innovative food brands across more restaurant partners, sales venues, and geographies
Berlin, Germany March 13, 2025 – TastyUrban, an asset-light digital-first restaurant franchise, has raised €6.5 million in funding from lead investor IBB Ventures, with participation from Fulcrum, Monte Carlo Capital and existing investors Earlybird-X and Cardumen Capital.
TastyUrban develops and licenses out innovative food brands to underutilized restaurant and retail partners, generating significant monthly incremental revenue for them without incurring additional costs. In an increasingly competitive sector, TastyUrban has tapped into a significant opportunity of turning low-capacity spaces into host kitchens for its digital-first brands model. Driven by the rapid growth of online food delivery operators, brick-and-mortar restaurants struggle. 60% of new restaurants fail within year one, and 80% are insolvent within 5 years.
Restaurant owners face significant challenges. First, their space is underutilized with a shrinking in-house business while fixed and variable costs continue to increase. In addition, many lack innovation, are unable to differentiate from competitors, and lack digitalization and brand-building know-how. With TastyUrban’s end-to-end platform, restaurants optimize their cost structure and operate profitable businesses.
Through TastyUrban’s dual market research approach - identifying both international trends and analyzing missing local cuisine gaps - the company has already rolled out multiple consumer brands including Birdie Birdie, Nanuh, and Fly Dumplings. Additional ones in the development phase range from fast-casual to fresh and health-centric concepts across Europe. The company partners with 80+ restaurants across 25 cities in Germany which offer consumer access to its brands via popular delivery platforms such as UberEats, Wolt, and Lieferando. The new funding will be used to roll out additional brands, with international expansion planned.
Founded in July 2022, TastyUrban is built around four key areas of impact:
It partners with acclaimed international chefs to develop best-in-market, delivery-first food concepts.
Host kitchens, using pre-existing personnel and infrastructure gain access to exclusive brands and can generate new revenue channels through TastyUrban’s unique scalable licensing model.
Small gastronomy business owners can procure licenses to operate TastyUrban brands with investments significantly below traditional franchise market standards.
Consumers benefit from innovative brands that are specifically designed for delivery.
TastyUrban was founded by Felix Chrobog, Marc Hansell and Gerry Pidgeon. All three have in-depth industry expertise and have either co-founded or held senior management positions at companies such as Gorillas, Tier, and Deliveroo. “We are not only solving a real issue for restauranteurs by optimizing their kitchen performance and processes, generating significant incremental revenue for them, but are enabling small business owners to access and license our brands with minimal investment,” says Felix Chrobog, CEO and Co-Founder of TastyUrban.
Roman Pimonov, Investment Manager from IBB Ventures says: “We believe that TastyUrban’s multi-brand approach falls perfectly in line with current consumer and food trends. By enabling restaurant owners to massively boost their revenues and accelerating time-to-market for new products as well, especially in underserved geographies, Felix, Marc and Gerry will define a new understanding of consumer benefits and we are more than happy to support this exceptional team on their mission.”
About Tasty Urban
TastyUrban is an asset-light digital-first restaurant franchise. Partnering with acclaimed international chefs with expertise in R&D, the company develops best-in-market, delivery-first food concepts, which are licensed out to local restaurant partners.
Press Contact
Felix Chrobog, CEO & Co-Founder, press@tastyurban.com
