Jobs

Head of Marketing (m/f/d)

We are seeking a strategic Head of Marketing to oversee and elevate our marketing initiatives, ensuring alignment with our company’s mission and driving sustainable growth.

Key Responsibilities

Marketing Strategy & Execution

  • Develop and implement comprehensive marketing plans, ensuring effective execution across all channels.

  • Manage and optimize marketing campaigns (B2B and B2C) to drive brand awareness, customer engagement, and revenue.

  • Coordinate with the culinary and operations teams to align marketing initiatives with product launches and seasonal promotions.

  • Oversee promotional strategies for delivery platforms (e.g., UberEats, Wolt), ensuring high visibility and competitiveness.

Marketing Operations & Campaign Oversight

  • Develop and maintain a detailed marketing roadmap to track campaigns, initiatives, and key tasks.

  • Ensure timely execution of campaigns and promotions while managing deadlines and budgets.

  • Oversee content creation for digital and social media, including creatives, captions, and engagement strategies.

  • Oversee all aspects of paid advertising with a strong focus on platforms such as Meta and Google

  • Working closely with the performance marketing team to optimize ROI.

Social Media & Digital Marketing

  • Supervise external agencies and partners involved in social media management, paid ads and influencer collaborations.

  • Manage social media presence across multiple platforms, ensuring consistency and audience engagement.

  • Optimize partnerships and collaborations to enhance customer engagement and business growth.

Budget & Performance Management

  • Oversee and manage the marketing budget, ensuring cost-effective allocation of resources.

  • Prepare and present monthly reports on marketing performance, ROI, and key performance indicators (KPIs).

  • Conduct market research and analyze data to refine strategies and identify new opportunities.

Collaboration & Stakeholder Management

  • Work closely with strategy, culinary, and operations teams to ensure smooth execution of marketing strategies.

  • Foster relationships with external agencies, influencers, and partners to expand brand reach and impact.

Requirements

  • Fluency in English and German is mandatory.

  • Proven track record of managing multiple marketing initiatives simultaneously, ideally in the food, FMCG, or hospitality industry.

  • 8+ years of experience in marketing management, campaign execution, or a similar role.

  • Strong understanding of digital marketing channels, including social media, paid ads, influencer partnerships, and performance marketing.

  • Experience with both B2C and B2B marketing strategies.

  • Exceptional communication, and project management skills.

  • A highly engaged, hands-on mentality with a proactive and forward-thinking mindset.

  • Analytical mindset with the ability to interpret data and turn insights into actionable strategies.

  • Passion for food trends, marketing strategy, and innovation.

Preferred Qualifications

  • Experience with growth strategies on delivery platforms like UberEats, Wolt, etc.

  • Proficiency in managing marketing budgets and performance reporting.

  • Familiarity with creative content development for digital and social media campaigns.

Benefits

  • Be part of a fast-growing and well-capitalized organization with a collaborative, flexible, and friendly culture

  • Competitive salary and stock option program

  • You work directly with a highly driven founding team whose members worked at companies such as Gorillas, Deliveroo and Tier

  • Weekly team lunchen so we have lots of tasty food!

  • Company Bike Leasing, Urban Sports Club or ClassPass membership

Ready to apply?

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Are you interested? Don't hesitate and apply today!
"We have been working with TastyUrban for over 9 months. Since then, working with TastyUrban has increased our overall profits by 30% with minimal effort and no additional investment."
Parvis, Birdie Birdie Hamburg